There are better ways to prepare for the future. We're in a drought, so using less means more. Change your watering clock to three days a week to save water.
Thinking Machine’s Docter Twins remind Southern Nevada residents to stay “water smart” with their “Future Tripping” water conservation PSA for the Southern Nevada Water Authority. Award-winning directors Jason and Matt Docter strike a playful comedic tone with R&R Partners’ script about a Nevada couple’s struggle to adhere to the Southern Nevada Water Authority’s mandatory watering schedule.
SPW Credits
Agency: R&R Partners Agency Producer: Gerri Angelo CD: Mark Naparstek Copywriter: Aaron Cunningham Art Director: Kameron Paries
Production Company: Thinking Machine Director: Docter Twins Executive Producer: Maria Faillace Executive Producer: Clint Caluory Producer: Stan Sawicki DOP: Bennett Cerf Costume Artist: Kiel Johnson Production Designer: All Valley Yatch Club Casting: Alyson Horn Casting
Editor: Kevin Anderson | Cosmo Street Sound Design / Mix: Mitch Dorf | Formosa
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
