The Bigger Picture and director Michael Bernard explore what drives people, both emotionally and literally, in the docu series "Land Rover: Well Storied" via agency Spark44. Traversing the country over a five-month period, Spark44 and The Bigger Picture unearthed authentic human stories, lovingly told, that relate perspectives on passion. Director Michael Bernard evokes skill for blending striking imagery rendered with a photographer’s eye and an approachable mastery of narrative. To help accomplish this sense of intimacy blended with an aesthetic of style and grace, Bernard employed a Canon 1DX MK2 for both the films and accompanying print campaign. At ease with a small team of agency and production, the interview subjects opened their doors and hearts to reveal how interests connect to something bigger – deeply connected family, a bold legacy, or quiet reverence. In "Hidden In Plain Sight" planning prestidigitation reveals the magic behind the performance curtain.
Client: Jaguar Land Rover
Vice President, Marketing: Kim McCullough; Manager, Digital, Social & CRM Joseph Barbagallo; CRM Communications Specialist, Rachel Brotsky; Digital Communications Specialist, Christopher Jeyes
Agency: Spark44
Managing Director, NA, Tony Hobley; Business Director, USA, Sabina Sebastian; Senior Account Director, Michelle Guzman; Account Supervisor, Alexandra Arroliga; Account Executive, Roxanne Alberts; Executive Creative Director, NA, Matt Page; Executive Creative Director, NA, Peter Buck; Creative Director, NA, Brendan Moran; Copywriter, NA Bec Couche; Art Director, Peter Cooper; Film Producer, Erik Press; Stills Producer, Deb Grisham; CRM Strategist, Heba Elghobashy
Production Company: The Bigger Picture
Director/DP, Michael Bernard; EP, Tracy Mays; Producer, Darrin Ball
Editorial/Post Company: Moondog
Editor, Brendan DeLoach; Colorist, Marcello Amati
Music: The Night Club: "Life’s Wonder" by Steven Gutheinz | Branching Out: "Windy City" by David Westlake | Hidden In Plain Sight: Music- "Clair De Lune" by Claude Debussy, Matthew Naylor, Oliver Spencer | Reel Life: "Pretty Lie" by Kinski Gallo | Maker of Champions: "Gunplay" by Luke Richards
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More