When presented with a ‘drawing-a-day’ challenge by fellow animators, designers, and illustrators, Matt Greenwood decided to take it a step further, deciding to produce one evolving animation per day over the course of a month. The result? “Final_Final,” a whimsical character animation short in which imaginative, poppy characters transition from one to another. Greenwood premiered the piece at the 14th Pictoplasma festival in Berlin, where it will be featured alongside an exclusive, curated selection of animated work from artists all over the globe. Greenwood is a creative director at Nice Shoes, based out of the studio’s Toronto location. Throughout his career, Greenwood has always sought out personal challenges in order to refresh, experiment, and learn new skills. Previous personal projects have seen him explore design with the aptly titled “Elements of Design,” as well as the morals and creativity of people on the street with the multi-city installation “Take Picture, Don’t Steal.” With “Final_Final,” he saw an opportunity to expand his character animation skills.
Director/Animator: Matt Greenwood | Sound Design: Apollo Studios
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More