Creative agency Fast Machine partnered with nonprofits GetLit.org and Into-Action.us on a campaign highlighting social injustice through the power of spoken word. Fast Machine’s concept aims to create awareness, inspire action, and celebrate community. This pro-bono project was brought to life in creative partnership with production company and longtime friends at Lord Danger. In honor of National Poetry Month, “SPEAK,” calls attention to the upcoming Get Lit annual event #ClassicSlam – the largest classic youth poetry festival in the world — held on April 28th, 2018 at the Ace Theater in Los Angeles.
SPW CreditsOriginal Poem by: Jazmine Williams
Featuring: Jazmine Williams, Juliana Judge, Walter Finnie Jr. & Alexander Luu
Client: Get Lit - Words Unite
CEO/Executive Director: Diane Luby Lane
Agency: Fast Machine
Founder/CCO: Ido Gondelman
Director of Creative Strategy: Molly McBride
Production Company: Lord Danger
Co-Director: Mike Harris
Co-Director: Aaron Grasso
Founder/Executive Producer: Josh Shadid
Producer: Shyam S. Sengupta
Cinematographer: Aaron Grasso
Editorial: Cosmo Street
Editor: Zachary Winick
Producer: Gigi May
Executive Producer: Yvette Cobarrubias-Sears
Post Production & Graphics: Flavor
Creative Director: Jason Cook
Executive Producer: Darren Jaffe
Flame Artist: Blake Huber
Color: Apache Digital
Colorist: Steve Rodriguez
Producer: Caitlin Forrest
Executive Producer: LaRue Anderson
Mix & Sound Design: Barking Owl
Creative Director/ EP: Kelly Bayett
Mixer: Mike Franklin
Assistant Sound Designer: Eolyne Arnold
B-Roll & Drone Footage: MPC Creative LA
Executive Producer: Matt Winkel
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More