Stephen Arnold Music, the World Leader in Sonic Branding®, has announced an expansion of its popular “Everywhere I Go” audio/video image campaign. Now, there is a fresh, new song for this comprehensive offering from Stephen Arnold Music that provides local stations with a cost-effective marketing toolkit focusing audiences on their multi-platform delivery of news and information.
Now airing in more than 50 markets, the PromaxBDA Gold Award-winning “Everywhere I Go” was created to help local stations grow viewership and generate additional revenue. Rather than a typical promo that lists a stations’ digital offerings (online, mobile, social media, etc.), “Everywhere I Go” instead focuses on the audience perspective and the positive feelings that a station stirs by demonstrating that it’s ready with the latest, essential information — on any device.
“We’re glad to expand on ‘Everywhere I Go,’ which has been adopted steadily since its introduction,” Chad Cook, Vice President, Creative for Stephen Arnold Music, says. “’Everywhere I Go’ delivers on its promise to give immediate credibility to a station’s digital offerings, reinforcing this critical revenue stream by engaging audiences with advertisers on all station platforms. It also places the station in a leadership position, helping forge an emotional connection that highlights the special relationship between local stations and audiences.”
