Finding the perfect vehicle that meets your every need was once only a fantasy, but now it’s becoming reality. Through a partnership with 23andMe, Inc., the leading personal genetics company, Lexus will soon offer the ultimate answer to vehicle customization. Genetic Select is a revolutionary new car buying experience that takes the only thing that matters into consideration when selecting a vehicle—the driver.
Airdate 4/1/18
SPW CreditsClient: Lexus
Agency: Team One
Associate Director Business Affairs: Janet Anderson, Senior Producer: Leah Bohl, Executive Producer: Sam Walsh, Chief Creative Officer: Chris Graves, Group Creative Director: Craig Crawford, Group Creative Director: Jon Ruppel, ACD/Art Director: Austin Muncy, Copywriter: Jason Brady + Andrew Crawford, Senior Project Manager: Erica Hara, Account Management Supervisor: Jourdin Hendrix
Production Company: charlieuniformtango
Executive Producer: Jeff Elmore, Director: Paul Goldman, Producer: Max Simpson, DP: Peter Simonite
Editorial Company: charlieuniformtango
Executive Producer: Mary Alice Butler, Editor: Jack Waldrip, Assistant Editor: Andrea Norby, President/CEO: Lola Lott
Post-Production Company: charlieuniformtango
VFX Supervisor: David Hannah, Flame Lead: Allen Robbins, Flame: Artie Pena, Motion Graphics: Tony Wann, Post Producer: Andrea Norby, Telecine: Adolfo Martinelli, Colorist: Adolfo Martinelli
Music Co: Founder
Composer: Founder
Creative Director: Christian Pulfer, Executive Producer: Christian Pulfer
Voiceover: Minnie Driver
Recording Studio: charlieuniformtango
Sound Mixer: Jake Kluge, Assistant Audio: Chris Walker
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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