How does an indie music video stand out in today’s content crazed media landscape? Well you start with a ridiculously catchy pop masterpiece from singer/songwriter Freddy Monday; then add the visual talents of award-winning filmmaker Martin Guigui, who’s directed numerous feature films, including the 2009 Dennis Quaid thriller “Beneath The Darkness”; and finally add a timely and engaging concept of setting the video inside the live video feed of a Facebook-like social network. The result is the music video for Monday’s latest single, “Me Are You Are Me.”
Monday, the singer/songwriter, musician, producer, mixer and the founder of Endo Music, New York, a diverse group of creative content development professionals, has had his music featured in a wide array of film and television projects. Among them the ending theme song for the hit Nickelodeon animated show “The Loud House”; the 2014 Steve Jobs bio pic “Jobs,” which featured his song “There Were Times” in the film and on the soundtrack.
“This song expresses that new relationship energy — the heightened excitement emotionally and physically,” Monday says. “Working with Martin is amazing, his passion, his ideas, I trusted his vision on this. In addition to his filmmaking expertise, Martin is also an amazing musician and composer himself, so he understood how I wanted to present this song.”
SPW CreditsClient: Freddy Monday/Endo Music
Project: “Me Are You Are Me” music video
Production Company: Sunset Pictures, Los Angeles, CA
Director: Martin Guigui
Cinematographer/Editor/VFX: Ian Fisher
Producers: Freddy Monday, Ian Fisher, Martin Guigui
Filmed at Thunder Studios and on location in Hollywood, CA
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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