Design-driven creative production company Sarofsky was commissioned by CFA Institute and Ogilvy to take part in an ambitious integrated media campaign that is now in wide use worldwide. The campaign features a total of seven elegant animated spots based on illustrations by Paul Wearing, each of which elevates CFA's branding and its missions. The spots appear on the brand's YouTube Channel and in countless other broadcast and online placements, with extensive customization services for various markets handled internally by Sarofsky's artists.
"Rather than have the logo be what you see when the spot is over, we set out to ensure the logo itself becomes essential to the stories being told," began Erin Sarofsky, company principal and executive creative director. "Honoring the simplicity of the branding, the illustrations and the scripts, I knew that our success would be hinged on our restraint. The goal was to do let the branding and the messages sing."
SPW CreditsClient: CFA Institute
Agency: Ogilvy, Chicago
Agency Group Creative Director: Rob Jamieson
Agency Art Director: Connor Fleming
Agency Copywriter: Damon Lockett
Agency Producer: Maggy Lynch-Hartley
Production: Sarofsky
Executive Creative Director: Erin Sarofsky
Executive Producer: Steven Anderson
Creative Director: Stefan Draht
Associate Producer: Madeline Miller
Animators: Tanner Wickware, Chas Fries, Jeff McBride, Dan Tiffany, Brent Austin
Editor / Finishing: Erik Uy
Assistant Editor / Finishing: Sophie Mannaerts
Illustrator: Paul Wearing
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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