Escape Velocity Content Director Corbin Richardson recently chronicled the art and science behind engineering the latest model Mazda for agency Garage Team Mazda. The two-minute “passion piece” was part of a larger campaign directed by Richardson for the automaker.
Client: Mazda
Eric Watson, Director, Marketing Operations; Chris Hill, Manager, Brand Communications
Agency: Garage Team Mazda
Erich Funke, Chief Creative Officer; Sandra Luciano, SVP, Creative Director; Kurt Brushwyler, Senior Art Director; Joey Landis, Art Director; Jeff Perino, Senior Producer
Production Company: Exscape Velocity Content
Corbin Richardson, Director; Alec Eskander, Executive Producer; Greg Epstein, Production Manager
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More