CLIENT
Procter & Gamble/Crest.
PRODUCTION CO.
1/33 Productions, New York. Martin Bell, director/DP; Chris Meltesen, executive producer; Kit Liset, producer. Shot on location.
AGENCY
DMB&B, New York. Michelina Pagano, Graham Woodall and Palmer Davis, creative directors; Gail Zeltman, producer; Alan Herzog, copywriter; Dianne Rella, art director.
EDITORIAL
The Blue Rock Editing Company, New York. Chip Smith, editor; Eun-Duk Cho, assistant editor; Ethel Rubinstein, executive producer.
POST
Nice Shoes, New York. Scott Burch, colorist. The Blue Rock Editing Company. Louie Yandoli, online editor; Harry Segarra, playback.
AUDIO POST
The Mix Place, New York. Bobby Elder, mixer.
MUSIC
Chegutu Primary School Choir, Cheguta, Zimbabwe. Ramambo Musicians Band, Harare, Zimbabwe.
SOUND DESIGN
The Mix Place. Bobby Elder, sound designer.
THE SPOT
"Zimbabwe" highlights Crest’s partnership with the World Health Organization (WHO), which has helped to improve the dental health of people in Zimbabwe. Two versions of the spot, a :45 and :60, capture the impact of the partnership through the eyes of a dental therapist in Zimbabwe, who was trained by WHO’s Health Volunteers Overseas using Crest’s teaching materials. Currently there are 13 million people in Zimbabwe, and only about 100 dentists.
Spot broke Jan. 18.
Damon Wayans and Damon Wayans Jr. Explore Generations, Old School vs. New School, In “Poppa’s House”
Boundaries between work and family don't just blur in the new CBS sitcom "Poppa's House" starring father-and-son comedy duo Damon Wayans and Damon Wayans Jr. They shatter.
"It's wonderful to come to work every day and see him and some of his kids and my sister and my brother and nieces and nephews. They all work on this show. They all contribute," says the senior Wayans. "I don't think there are words to express how joyful I am."
Wayans plays the titular Poppa, a curmudgeonly radio DJ who's more than comfortable doing it his way, while Wayans Jr. plays his son, Damon, a budding filmmaker who's stuck in a job he hates.
"My character, Pop, is just an old school guy who's kind of stuck in his ways," says Wayans, who starred in "In Living Color" and "My Wife and Kids."
Pop yearns for the days when a handshake was a binding contract and Michael Jordan didn't complain if he got fouled on the court. Pop laughs at the younger generation's participation trophies.
"It's old school versus new school and them teaching each other lessons from both sides," says Wayans Jr., who played Coach in the Fox sitcom "New Girl."
"They (the characters) bring the best out in each other and they're resistant initially. But then throughout the episode they have revelations and these revelations help them become better people," he adds.
The two have worked together before — dad made an appearance on son's "Happy Endings" and "Happy Together," while son was a writer and guest star on dad's "My Wife and Kids." But this is the first time they have headlined a series together.
The half-hour comedy — premiering Monday and co-starring Essence Atkins and Tetona Jackson — smartly leaves places in the script where father and son can let... Read More