The Los Angeles County Metropolitan Transportation Authority (Metro) has teamed with creative production studio Lord Danger and Director Mike Diva to present a new campaign which takes a truly original approach to an everyday subject: manners. Close encounters with abysmal behavior on public busses and trains can make simple transgressions feel monstrous and lead to sticky situations. A serious finger wagging approach is easily ignored. Enter: Rude Dude & Super Kind in "Metro Manners." Rude Dude is a furry manifestation of bad manners: a seat-hogging, door-blocking, food-spilling monster. Super Kind is a J-Pop star by day, Super Hero by night played by Anna Akana who takes on Rude Dude’s transgressions with synth-tastic song.
SPW CreditsClient & Original Concept: Los Angeles County Metropolitan Transportation Authority (Metro)
Director of Social Media Marketing- John Gordon, Digital Communications- Bunrort Em, Senior Marketing & Communications Officer- Ebby Castillo, Metro Design Studio- Michael Lejeune & Melissa Rosen, Metro PR Lead- Dave Sotero, Metro PR - Anna Poem-Chen
Creative Production Studio: Lord Danger
Director: Mike Diva, Starring: Anna Akana, Exec. Producer: Josh Shadid, Producer: Shyam S Sengupta, Cinematographer: Aaron Grasso, Rude Dude Costuming: Fon Davis of FONCO, Super Kind Costuming: Lauren Matesic of Castle Corsetry
Post: Lord Danger
Music: David Dahlquist, Vocals: Nisha Asnani, Sound Design: Kevin Senzaki, Editor: Mike Diva, VFX: Calvin Serrano, Aryel Huckaby, Ethan Chancer
Color: Apache
Colorist: Shane Reed
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More