Orbitz launches a new campaign, developed by Atlanta-headquartered advertainment agency BARK BARK, that inspires customers to “come see the great big world” – a message that has become more important as global events nibble away at the desire of people to move beyond their comfort zones. Featuring an original, Broadway musical-style score, the Orbitz campaign bridges the gap between entertainment and advertising by delivering a ‘call to travel’ message starring social celebrity/comedian/singer Randy Rainbow, writer/comic Margaret Cho, actor/RuPaul’s Drag Race winner Bianca Del Rio, and noted performer (The Tonight Show, Today Show) Miss Richfield 1981. Orbitz approached BARK BARK to develop a tribute to the power of inclusion and diversity in travel. BARK BARK worked closely with one of their formal production partners, Hazy Mills Productions (Grimm, Hollywood Game Night, The History of Comedy), to produce the inspiring and uplifting musical which is set at the TSA checkpoint — the gateway through which people of all backgrounds, ages, and interests must pass to commence their travel adventures.
SPW CreditsClient: Orbitz
Brand Marketing: Jeff Marsh
Advertainment & Branded Content Studio: BARK BARK
Development & Production Partner: Hazy Mills Productions
Executive Producers: Todd Milliner (Hazy Mills), Brian Tolleson & David Brand (BARK BARK)
Director: Nick Peet (Hazy Mills)
Producers: Jeff Melnick, Mark Nasser
DP: John Frost
Production Designer: Adrina Garibian
Stylist: Tiffani Rae
Choreographer: Bonnie McMahan
Editor: Mark Nasser
Original Score: Ron Wasserman
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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