Blue Sky| VIFX has promoted producer Christopher Scollard to senior producer. He is based in the bicoastal companys Harrison facility.
Since joining Blue Sky|VIFX in 1995, Scollard has produced commercials for Diet Coke via Lowe & Partners/SMS, New York; Honeycomb via Grey Advertising, New York; Gillette via BBDO New York; Black Flag for Young & Rubicam, New York; Scrubbing Bubbles via Foote, Cone & Belding, Chicago; and Capri Sun through Ogilvy & Mather, New York.
At Blue Sky|VIFX, Scollard has also served as the digital effects producer for the features Star Trek: Insurrection, Alien: Resurrection, Mouse Hunt and independent features Lulu on the Bridge and Just The Ticket. He is currently working on Fight Club, a David Fincher-directed feature slated for release later this year.
Prior to joining Blue Sky| VIFX, Scollard spent a year and a half at Young & Rubicam, New York, as an assistant producer, where he worked on campaigns for Sears, Kraft Foods, American Home Products, Benadryl and Molson.
Before his stint at Young & Rubicam, Scollard spent three years as a New York-based cinematographer. During that period, Scollard also was a part-time instructor at the New York Institute of Technology, teaching evening courses in film and video production. Scollard was a full-time student at Columbia Universitys graduate film school studying towards a masters of fine arts degree, during the same period.
Scollard spent six months as a director/writer/producer at the Hawthorne office of the Swiss-based multinational CIBA-Geigy Corp., before he embarked on his career as a student and instructor. While at CIBA-Geigy, Scollard ran the companys in-house promotions department.
Before his stint at CIBA-Geigy, Scollard served as a traffic coordinator for a year at New York-based Telstar Editing. Prior to Telstar, Scollard spent a year at Queens-based Arriflex camera rental company Rossell CPT as assistant to the president/prep technician. Scollard served for a year as a tape librarian/assistant producer in the computer graphics department at now defunct Editel/New York, before landing at Rossell CPT.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More