Gentleman Scholar recently teamed-up with DDB Canada and Dairy Farmers of Canada (DFC) to produce the beautifully animated, 3.5-minute short film at the heart of a new integrated campaign to help elevate the quality perception of Canadian cheese. View the short and the entire campaign at https://www.CanadianCheese.ca.
SPW Credits
Project Name: Dairy Farmers of Canada "Mia and Morton"
Running Time: 3:39
Main Tools: Autodesk Maya for modeling, The Foundry's Nuke for compositing, Redshift Rendering Technologies' Redshift for rendering, and Adobe's After Effects for finishing.
Client: Dairy Farmers of Canada
Integrated Agency: DDB Canada, Toronto
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Copywriter: Evan Wallis
Art Director: Dean Hamann
Agency Producers: Julia Morris, Tracy Haapamaki
Group Account Director: Jenni Cowdy
Account Director: Heather Moffat
Account Executive: Cassia Napier
Director of Strategy: Brett McDonald
Lead Designer: Duncan Collis
Tech Director: Justin MacLeod
UX: Jordan Kentris
Developer: Tyson Yau
Production Company: Gentleman Scholar
Directors: William Campbell & Will Johnson
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Senior Producer: Tyler Locke
Art Director: Paul Kim
CG Supervisor: Tim Hayward
Storyboard: Brian Deloach
Design: Paul Kim, Hana Yean
Additional Design: George Fuentes, James Levy
Character Modeling: Hannah Josepher
Modeling: Mike Ko, Robin Kim, Mike Dupree, Paul Kim
Texture: Mike Ko, Michael Rogers, Paul Kim
3D Generalists: Juan Carlos Cuadra, Jacques Clement, Gaby Gorostieta, Ryan Kaplan
Character Animation: James Lane, Kevin Phelps, Evan Mayfield
Rigging: Lee Wolland, Tim Hayward
Hair/Fur: Adnan Hussain
Cloth Simulation: Tim Hayward
Lighting: Hao Cui, Chris Fung, Robin Kim
Compositing: Lavoy, Kevin Njoo
2D Animation: Lauren Tom
Audio House: Grayson Matthews
Music Supervision: Supergroup
Musical Artist: Rose Cousins
ScreenWork Categories:Short film
Discipline:Directing
The Undeniable Voice of Art
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
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