Gentleman Scholar recently teamed-up with DDB Canada and Dairy Farmers of Canada (DFC) to produce the beautifully animated, 3.5-minute short film at the heart of a new integrated campaign to help elevate the quality perception of Canadian cheese. View the short and the entire campaign at https://www.CanadianCheese.ca.
SPW CreditsProject Name: Dairy Farmers of Canada "Mia and Morton"
Running Time: 3:39
Main Tools: Autodesk Maya for modeling, The Foundry's Nuke for compositing, Redshift Rendering Technologies' Redshift for rendering, and Adobe's After Effects for finishing.
Client: Dairy Farmers of Canada
Integrated Agency: DDB Canada, Toronto
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Copywriter: Evan Wallis
Art Director: Dean Hamann
Agency Producers: Julia Morris, Tracy Haapamaki
Group Account Director: Jenni Cowdy
Account Director: Heather Moffat
Account Executive: Cassia Napier
Director of Strategy: Brett McDonald
Lead Designer: Duncan Collis
Tech Director: Justin MacLeod
UX: Jordan Kentris
Developer: Tyson Yau
Production Company: Gentleman Scholar
Directors: William Campbell & Will Johnson
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Senior Producer: Tyler Locke
Art Director: Paul Kim
CG Supervisor: Tim Hayward
Storyboard: Brian Deloach
Design: Paul Kim, Hana Yean
Additional Design: George Fuentes, James Levy
Character Modeling: Hannah Josepher
Modeling: Mike Ko, Robin Kim, Mike Dupree, Paul Kim
Texture: Mike Ko, Michael Rogers, Paul Kim
3D Generalists: Juan Carlos Cuadra, Jacques Clement, Gaby Gorostieta, Ryan Kaplan
Character Animation: James Lane, Kevin Phelps, Evan Mayfield
Rigging: Lee Wolland, Tim Hayward
Hair/Fur: Adnan Hussain
Cloth Simulation: Tim Hayward
Lighting: Hao Cui, Chris Fung, Robin Kim
Compositing: Lavoy, Kevin Njoo
2D Animation: Lauren Tom
Audio House: Grayson Matthews
Music Supervision: Supergroup
Musical Artist: Rose Cousins
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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