H&M Foundation, the non-profit global foundation, privately funded by the founders and main owners of the fashion company H&M, and noted artist/director Jess English turned to Blonde + Co to handle production and post-production on a new branded content piece in support of H&M Foundation’s initiative and the UNHCR, the UN Refugee Agency.
The :60 short features H&M Foundation ambassador Alek Wek, the Sudanese model whose personal story mirrors the refugee crisis affecting millions around the world, and will be seen internationally on both H&M’s Facebook and Twitter feeds.
“Given the current state of the refugee crisis around the world and H&M Foundation’s deep commitment to affecting positive change, we knew we wanted to help in any way we could,” Grey Zisser, Blonde + Co Creative Director, says.
SPW CreditsAgency: H&M Foundation, in-house
Global Manager: Diana Amini
Production & Post: Blonde + Co, New York
Director: Jess English
President: Julie Stahl
Creative Directors: Julie Stahl, Grey Zisser
Producers: Jennifer Susswein, Victor Larue
Editor: Louie Metzner
Colorist: Izzy Cohen
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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