Jan. 21 was National Hug Day, and in honor of that occasion and Valentine's Day on Feb. 14, the makers of Snuggle® fabric conditioner products have launched a very special website. Now through Feb. 28, anyone visiting http://SnuggleSerenades.com can easily create custom video valentines featuring unique performances from the brand's iconic mascot, Snuggle Bear.
SPW CreditsProject Name: SnuggleSerenades.com, including two customizable music videos
Debut Date: Jan. 17, 2017
Film Location: Detroit, Michigan.
Website: http://snuggleserenades.com
Client: Sun Products Corporation
VP Conditioning and Visual Branding: Bibie Wu
Senior Brand Manager: Michael Monteleone
Associate Brand Manager: Max Branstetter
VP Digital & Consumer Activation: Ken Krasnow
Director of Digital Marketing: Brendan O’Marra
Social Media Manager: Katherine Lee
Adverting Agency: Campbell Ewald
CEO: Kevin Wertz
Chief Creative Officer: Jo Shoesmith
Managing Director of Digital: Jamie Lewis
EVP, Director of Account Service: Jonathan Lange
Executive Creative Director: Chip Rich
ACD/Copywriter: Nick Elliott
Art Director: Nicole Regan
Senior Account Supervisor: Aneika Fermin
Assistant Account Executive: Olivia Poglianich
Director of Digital Solutions: Nicole Kuhnlein
Associate Digital Design Director: Mike Ceraulo
Associate Creative Director: Chris Elkjar
Social and Content Strategy: Lora Stock
Senior Business Manager: Toni Velez-Lucarelli
Integrated Producer: Christopher Robertson
Digital Development Company: Picnic New Media
Creative Lead: Joe Sciacchitano
Digital Technical Lead: Drew Beaman
Digital Front-end Developer: Joe Sciacchitano
Managing Director: Jim Shanley
Project Manager: Crystal Solomon
Quality Assurance: Paulette Vallad, Amy Weishuhn
Production Company: Dictionary Films
Director: Jason Cook
Director of Photography: Kevin Hewitt
Executive Producer: Robin Tracey
Production Manager: Sara Smith
Animation, VFX & Finishing Company: Flavor
Creative Director: Jason Cook
Executive Producers: Darren Jaffe, Dave Peyton
Producer: Katie Thompson
Motion Designers: Paul Williams, Ella Yoon
VFX Artists: Ann Allen, Tricia Garrisi
Finishing Editor: Ron Moser
Assistant Editors: Chris Katitus, Olaf Steel
Color: Eric Maurer
Editorial: Cutters
Creative Editor: Dave Mariani
Executive Producer: Mary Connolly
Music: Yessian Music
Executive Producer/West Coast: David Gold
Partner/Head of Production: Michael Yessian
Stage/Studio Facility: RingSide Creative
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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