To garner last-minute voters for Florida's Naturals' "Great Pulp Debate", attack ad spot by Merkley+Partners pits 12-year old Grayson Totman, making the case for a “No Pulp” household, against Mom and Dad, who respond with attack ads of their own.
To garner last-minute voters for Florida's Naturals' "Great Pulp Debate", attack ad spot by Merkley+Partners pits 12-year old Grayson Totman, making the case for a “No Pulp” household, against Mom and Dad, who respond with attack ads of their own.
Florida’s Natural
Chris Groom, VP Sales and Marketing
Dan McSpadden, Marketing Director
Kelly Wade, Marketing Manager
Merkley+Partners
Andy Hirsch, Chief Creative Officer/Chairman
Erich Hartmann, Group Creative Director
Steve Pashkoff, Group Creative Director
Cait Cannon, Junior Copywriter
Julie Endow, Junior Art Director
Yoni Kim, Associate Creative Director, Digital Design, UX
Rich Chu, Lead Web Developer
Scott Gelber, Chief Digital Officer
Jennifer Cimmino, Digital Group Account Director
Max Bennington, Digital Group Production Director
Sam Kaufman, Associate Media Director
Tiffany Geiger, Project Manager
Kim Price, Senior Content Strategist
Ben Delatte, Community Manager
Maggi Vale, Group Account Director
Taylor Rhodes, Account Supervisor
Funny or Die, Content Partner
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
No More Posts Found