ROOF Studio (ROOF) recently partnered with Australian electronic music duo Empire of the Sun on its music video for “High and Low,” a gorgeous, surreal visual journey into a psychedelic trip, which captures the song's euphoric celebration of the innocence and boldness of youth.
SPW CreditsProject Title: Empire of the Sun “High and Low” music video
Production Company: ROOF Studio
Directors: Guto Terni, Vinicius Costa, Sam Mason
Executive Producer: Crystal Campbell
Producer: Ryan Mack
Assistant Producer: Amanda Campbell
Cinematographer: Sharon Meir
Camera/Movi Operator: Robert Spaulding
Drone Operators: Logan Mack, Brad Draifinger, Nathan Trucks
Wardrobe: Jesse James
Hair & Makeup Artist: Katie Wedlund
Storyboard Artist: Stephanie Davidson
Matte Painting: Fred Palacio
Design: Vinicius Costa, Fred Palacio, Guto Terni, Sam Mason
Animation: Lucas Ribeiro, Flavio Mac, Sam Mason, Guto Terni, Vinicius Costa, Fred Palacio
Lighting/Rendering: Vinicius Valente, Flavio Mac, Daniel P Teixeira, Vinicius Costa, Guto Terni, Sam Mason
Compositing: Guilherme Ferreirinha, Chris Gereg, Fred Kim, Fred Palacio, Guto Terni, Sam Mason, John Harrison, Marcello Bortolini
Costa Rica Production Company: Costa Rica Filming Locations
Costa Rica Local Fixer: Violeta Grancelli, Manu Manohar
Los Angeles Production Company: In collaboration with BestFriend
Executive Producer: Zak Thornborough
Editors: Adam Bazadona @ Cut + Run, Guto Terni @ ROOF Studio
Color Correction: RCO
Colorist: Seth Ricart
Executive Producer: Marcus Lansdell
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More