Keeping little Giblet – the main character in the new mobile game “Oops! You Died,” from developer Signal Zero, San Francisco, CA — alive is a lot harder than it looks, what with all the falling anvils, lightning bolts and even an udderly-confused cows. That’s the concept behind a trailer for the app featuring a ‘modern retro’ animated look from Calabash, the award-winning creative studio led by Creative Director Wayne Brejcha and Executive Producer Sean Henry.
“The look of the trailer was inspired by Signal Zero's game design, which was heavily influenced by classic animated shows from the 1980s like Ren and Stimpy,” Brejcha says. “They wanted something that was built solidly on the look of the game, which is well thought out visually. Everything has a meaning and a purpose, from the color of Giblet to the color of the sky."
SPW CreditsClient: Signal Zero, San Francisco, CA
Project: “Oops, You Died” trailer (:20)
Production/Animation: Calabash, Chicago
Creative Director: Wayne Brejcha
Executive Producer: Sean Henry
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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