Covers of classic songs don’t always stand out from the crowd, but the NYC music company PULL broke boundaries with its new take on “Don’t Fence Me In.” Their rendition is central to a successful new spot entitled “Travel Posters” for the Discover it Miles Card, created by The Martin Agency. “I love doing covers — you get to reinterpret a song that everybody knows, in a way that brings something new and refreshing to it,” says Davis. “Many artists have recorded ‘Don’t Fence Me In’ and they usually stay pretty true to the original. That shows it’s a difficult song to take to another place.” Working out of their SoHo studios, PULL composer Mitch Davis created an indie style take on the iconic song first written and recorded by Cole Porter and Robert Fletcher in 1934.
Client: Discover Card
Project: “Traveling Posters” (:30)
Agency: The Martin Agency
Music: PULL, New York
Composer: Mitch Davis
Executive Producer: Scott Brittingham
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More