Covers of classic songs don’t always stand out from the crowd, but the NYC music company PULL broke boundaries with its new take on “Don’t Fence Me In.” Their rendition is central to a successful new spot entitled “Travel Posters” for the Discover it Miles Card, created by The Martin Agency. “I love doing covers — you get to reinterpret a song that everybody knows, in a way that brings something new and refreshing to it,” says Davis. “Many artists have recorded ‘Don’t Fence Me In’ and they usually stay pretty true to the original. That shows it’s a difficult song to take to another place.” Working out of their SoHo studios, PULL composer Mitch Davis created an indie style take on the iconic song first written and recorded by Cole Porter and Robert Fletcher in 1934.
SPW CreditsClient: Discover Card
Project: “Traveling Posters” (:30)
Agency: The Martin Agency
Music: PULL, New York
Composer: Mitch Davis
Executive Producer: Scott Brittingham
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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