In “Different Routes,” the refreshed 2016 Lexus LX 570 sport utility vehicle goes head-to-head in a friendly competition with Lexus’ flagship sedan, the LS, climbing a mountain in the iconic Austrian Alps. While the LS demonstrates precision and power by nimbly taking sharp turns on the road, the LX uses its unsurpassed off-road ability to dramatically climb straight up the mountain, crossing the LS’s path several times. Both vehicles arrive simultaneously at the luxury resort atop the mountain, demonstrating there’s more than one way to the top.
SPW Credits
Project Name: Lexus LX "Different Routes"
Running Time: :30
Film Locations: Austrian Alps
Client: Lexus
Advertising Agency: Team One
Chief Creative Officer: Chris Graves
Group Creative Director: Jason Stinsmuehlen
Art Director: Dustin Arnold
Copywriter: Jon King
Executive Producer: Sam Walsh
Agency Producers: Kerry Ko, Sascha Peuckert
Group Account Director: Jim Ryan
Account Supervisor: Trina Sethi
Senior Project Manager: Diana Crews
Director of Business Affairs: David Peake
Account Director: Joel Dons
Director of Strategic Planning: Jen Grant
Senior Strategic Planner: Yisha Zhang
Media Planner: Elaine Evangelista
Director of Product Information: Robert Jordan
Product Information Specialists: Danny Bopp, Doug Rosenfeld
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