Motion Theory director Mathew Cullen was recently enlisted by global marketing and technology agency DigitasLBi to direct a new spot, "Factory" for Maytag Brand that includes some of the company's actual factories and employees.
SPW CreditsClient: Maytag:
President, North America: Joseph Liotine
VP of NAR Brand Marketing: William Beck
Sr. Brand Manager, Maytag: Brendan Bosch
Brand Manager, Maytag: Allison Gillespie
Maytag Man: Actor: Colin Ferguson
Creative Agency: DigitasLBi
Chief Creative Officer: Ronald Ng
EVP, Executive Creative Director: Morgan Carroll
SVP Creative Director: Michael Frease
SVP, Planning Lead: Behavior Strategy & Brand Planning: Jennifer Striegel
EVP, Group Account Director: Chris Reed
VP Creative Director: Jeremy Bacharach
VP Creative Director: Louie Calvano
VP, Account Director: Kelly Barnard
VP, Executive Producer: Greg Lederer
Senior Copywriter: Andy Masur
Account Manager: Bridget Cahill
Account Executive: Nicole Nemerovski
Production Company: MotionTheory
Director: Mathew Cullen
Co-Founder/Executive Producer: Javier Jimenez
DP: Ernesto Lomeli
Producer: Rob Newman
Executive Producer: Ben Leiser
Post Production Company: Mirada
President: John Fragomeni
Head of Production: Sascha M Flick
Creative Director: Jonathan Wu
Art Director: Jing Zheng
VFX Supervisor: Zach Tucker
Producer: Andrin Mele-Shadwick
Coordinator: Joshua Fischer, Kate DeCrosta
Editor: Fred Fouquet
Smoke Artist: John Polyson
Compositors: Mark Robben, Sean Cox, Dave Damant, Eddie Gutierrez
Modeler: Edwin Chiu
Trackers: Jared Sanders, Patricio Harris, Michael Maker
Design: Justin Fields, Janice Ahn
Lighting Lead: Brandon Thomas
Lighting: David Hyatt
FX: Kevin Gillen
Matte Painter: Jim Hawkins
Previz: Parker Sellers, Sammy Wong
Flame: Miles Kinghorn
Audio Particle Audio (Chicago)
Engineer: Katy Mindeman
Executive Producer: Laura Feeney
Associate Producer: Becca Sita
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