To boldly commemorate its yearlong 75th Anniversary Celebration, the Walker Art Center partnered with strategy and content studio The D4D to develop a campaign that would frame the work of the past as both a mantra and a roadmap for what’s next. 75 QUESTIONS embodies how the Walker Art Center engages the public, artistic community, and its global audience: to question everything. A brand film, billboards, posters, the Walker’s website, and Instagram feed, present thought-provoking questions against installations, iconic moments, performances, events and unexpected imagery – all facets of the Walker Art Center’s renown artistic programming. Connecting everything is a commitment to inquiry and spirit of joint discovery.
Client: Walker Art Center
Museum Director: Olga Viso
Curator of Architecture & Design: Andrew Blauvelt
Design Director: Emmet Byrne
Agency: The Department of the 4th Dimension (The D4D)
Executive Producer: Matt Checkowski
Creative Director: Matt Checkowski
Copywriter: Troy Longie
Post Production: The Department of the 4th Dimension (The D4D)
Editor: Leander Rappmann
Voiceover Artist: Eliah Mountjoy
Audio Finishing: Precision Post
Producer: Gary Nelson
Mixer: Brady Schwartz
Music: Tashweesh (Interference)
Composer: boikutt (Ramallah Underground)
Performance: Kronos Quartet
From the Nonesuch Recording “Floodplain" (2009)
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More