Mirada teamed up with UCLA to create a one-of-a-kind film designed specifically for projection onto the façade of the University's iconic Royce Hall. The 10-minute film produced at 5K+ resolution was developed from beginning to end by Mirada, and became a true passion project for the creative team; Mirada co-founder Javier Jimenez is a UCLA alum, and the company has participated in mentorship programs with UCLA students for several years.
SPW Credits
Conceived, Produced and Directed by Mirada
Director/Creative Director: Jesús de Francisco
CEO/Executive Producer: Javier Jimenez
President: John Fragomeni
Executive Producer: Patrick Nugent
Head of Special Projects: Andy Merkin
Head of Production: Sascha Flick
Producer: Jason Cohon
Production Manager: Jessica Roulston
Production Coordinator: Zack Whitley
Sr. Art Director: Daryn Wakasa
Digital Effects Supervisor: Andy Cochrane
Film Concept: Jesús de Francisco, David Fowler
Writer: Ryan Erke
Designers: Janice Ahn, Luke Belderes, Mark Brinn, Jeffrey Chang, Alex Hanson, Tae Kim, Ken Lee, Miwa Matreyek, Clara Moon, An Nguyen, My Tran, Neil Tsai, Jacklin Yoo
Animation Lead: Andrew Tan
Animators: Sarah Blank, Ivan Cruz, Kenny Ceron, Frank Lin, Isaac Park, Ken Quemel, Noah Rappaport, Gian Carlo Rondani, Yan Sedie-Ng
BTS Director: Ryan Erke
Camera Operator (Film): Andy Cochrane
Camera Operator (Show): Paul Bode
Camera Operator (Interviews): Zen Sekizawa
Camera Assistants: Marshall Rao, Jake Martin
Gaffer: Damon Casarez
Sound Recordist / Mixer: James Ridgley
Make-Up: Linda Whang
Prop Master: Rudie Schaefer
Integration: Graham Herbster
Modeling: Toshi Sakamaki
Asst. Editor: Jorge Sandoval
Post Production Manager/HR Director: Tina Van Delden
Director of Marketing: Caroline Gomez
Narration by
John Lithgow
Music by
Atli Örvarsson
Projection Team: Chaos Visual Productions
Marty Wickman: Owner
Systems Engineer: Stephan Hambsch
Project Manager: Russell Wingfield
3D Lead: Jason Davis
Sound Design & Mastering: Outlaw Sound
Sound Engineer: Steve Pierson
Live Event Audio: CLAIR/Soundworx
Project Supervisor: Nelson Walti
Front House Mix: Ron Anonsen
Special Thanks
Willem Henri Lucas, UCLA
Adam Sadowsky, founder Syyn Labs
David Wicks for the use of Drawing Water
Guvenc Ozel at Idea Labs
The Undeniable Voice of Art
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
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