Porchlight director Peter Zavadil delivered a simple, slice-of-life story with strong emotional impact for 'The Note.' The :60 spot for Food City, out of The Tombras Group, pays homage to moms – reminding us what makes them special – just in time for Mother's Day.
The spot opens with a mom packing her son's school lunch – and then writing something on a piece of paper that she puts into his lunchbox. During the day it falls out when the box spills open aand it’s grabbed by a classmate, but he retrieves, puts it in his pocket and checks to make sure it there throughout the day, showing that he is clearly thinking about and protecting it.
When the boy gets home from school, he hands his mom the crumpled note. As she sees the word 'yes' checked in red crayon, a tear comes to her eye. The camera then peaks over mom's shoulder again, and down the note to a question the boy wrote for her: "Can we have spagety? Yes or No.'
SPW Credits
Client/Product: Food City (supermarket chain)
Title: The Note :60, Type: Broadcast Commercial
Agency: The Tombras Group (Knoxville, TN)
Creative Directors: Charlie Andrews, Rick Baptist, Associate Creative Director: Clay Prewitt, Art Directors: Brian Feeney, Keith Thomason , Writer: Jason Brown, Account Supervisor: Jay Sokolow, Account Executive: Tommy Keeler, Production Manager: Jane Foreman
Production Company: Porchlight (Nashville, TN)
Director: Peter Zavadil, Line Producer: Tameron Hedge, DP: James King, Executive Producer: Kristen Forrest
Location: Nashville, TN (A residence and The Overbrook School)
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
