New York-headquartered IllusionFusion (IF!) has acquired Construct Internet Design Co., San Francisco, and merged it with post/ effects house Click 3X San Francisco, forming an integrated digital studio that combines talent in both the broadcast and Internet markets. The purchase price was not disclosed.
The Click 3X Group-with post/effects facilities in New York, Los Angeles, Atlanta and San Francisco-is part of the IF! family of companies, encompassing capabilities in CGI, animation, special effects, editing and post services as well as motion graphic and type design. Construct is a Web firm with design and technical resources; it recently wrapped a major project for Sony Online Entertainment that will soon be announced. Other Construct clients include Microsoft, Netscape, Sun, Intel, CNN Interactive and AT&T.
The Construct acquisition does not represent IF!s first foray into the interactive realm. The creation of the Click 3X Construct venture should complement the IF! Interactive Group, New York, a full service interactive marketing and strategy company working with such fortune 500 companies as Fannie Mae, IBC, John Deere and Coca Cola.
It is our aim to be the leading developer and producer of broadband content while continuing to set standards in both traditional and interactive media, said IF! CEO Peter Corbett. Our strategy is to offer a truly integrated approach to digital media creation across the full range of media and technology platforms. Click 3X Construct in San Francisco will provide a national broadband capability to the Click 3X Group as a whole, as well as collaborate with the IF! Interactive Group.
Construct president/CEO Lisa Goldman becomes president of Click 3X Construct.The broadband market is emerging now, and requires programming that combines television with real-time Internet dynamics, said Goldman. We intend to lead the way with high-performance content that creates stickiness on todays platforms and defines tomorrows media experiences.
Shifts
Under the new partnership, Cathi Cox, former COO of Construct, is now general manager of Click 3X Construct. James Waldrop, Constructs chief technical officer, brings his extensive background in systems architecture, networking, and Internet collaboration as the chief technical officer for Click 3X Construct. Claudia Carlson, VP of Click 3X San Francisco, continues to focus on ad agency and production relationships. Jamee Houk remains director of animation for the now combined company.
Click 3X has led the way in adapting cutting-edge technology in the postproduction visual effects business and continues to look for new technological solutions to maximize its creativity and productivity, said Carlson. We are going to combine our studios at Constructs location and build out a single facility of broadcast and Internet expertise like no other in its class. IF! and the Click 3X studios are digitally linked through a high-speed network that facilitates collaboration between and among personnel at the different shops.