By KATHY DeSALVO
Postique, a Southfield-based full-service postproduction house that is a division of Grace & Wild, Inc., has added graphic artist Sevrin Henderson to its design group.
Since late 97, Henderson has been freelancing as a graphic artist, working at Postique, among other places. In that capacity, he has contributed to such Postique projects as spots for Mercury Cougar, Lincoln Mercury, Mazda and Ski-Doo. Previously, Henderson was employed as a graphic artist at Mackie Designs in Woodville, Wash.
Postique VP/managing director Hugh Broder related the company has made a concentrated effort to reshape the perception of the Detroit graphics and design marketplace to attract more design/graphics work from agencies and their national accounts. I believe weve come a long way toward reaching that goal, said Broder. We have an extraordinary pool of talent and consequently were attracting work that one might find making its way to New York or California. Sevrin brings another dimension to our already diversely talented group.
Henderson began his career in print graphics and production. He came upon motion graphics when friend and colleague Bobby Hougham enlisted his assistance on a motion project. I was completely lured in by motion graphics, said Henderson. I loved working on the equipment and experimenting with the mediums capabilities.
When he was given the opportunity to take the position with Postique, Henderson said, it made sense to him to form a more official relationship with the company. Postique is different than traditional post houses, said Henderson. Theyre design-driven and have a unique, creatively-gifted design group. I find the combination compelling and refreshing.
Grace & Wild Inc. offers a variety of production-related services through its six divisions: Grace & Wild Digital Studios, Postique, Griot Editorial, Film Craft Lab, Projections and IN GEAR Equipment Rental/Detroit Power & Light. Services include stage rental, studio and remote production, motion picture processing and printing, film transfer, computer graphics, cel animation, video editing, creative editorial services, mass duplication, production equipment rental and presentation graphics services. Grace & Wild clients span the broadcast, commercial, corporate and government markets.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More