ORLANDO-AFI/Filmworks, Miami, has expanded its Florida reach, opening an office in Orlando. The new digs are located at Universal Studios, Orlando.
"As a Florida-based production company, it’s important to us to have a presence in Orlando," said Bill Randall, VP of AFI/Filmworks. "AFI/Filmworks has been shooting in the Orlando area for many years and we decided it’s time we had a permanent home here."
Randall also cited the advantages to being at Universal Studios which he described as "an L.A. style production facility on the East Coast with everything at our fingertips. We feel that our clients will benefit tremendously from having our proven production expertise available on a full time basis here in Central Florida."
At press time, Randall was in the process of determining who will be staffing the Orlando operation. He lately has been shuttling back and forth between AFI/Filmworks’ Miami and Orlando bases.
In its 30 years of business, AFI/Filmworks has established itself in the spot arena, working for such advertisers as Procter & Gamble, NYNEX, McDonald’s, Coca-Cola, Kraft, Goodyear and Carnival Cruise Lines.