Raptor attacks desert in thrilling 2017 Ford F-150 Raptor showcase from creative production studio Flavor (Detroit, LA, Chicago) via Global Team Blue. The desert is a dangerous place – coyotes, rattlesnakes, scorpions and now the all new 2017 Ford F-150 Raptor. See how the high-output 3.5L EcoBoost engine, 10-speed transmission, fully boxed steel frame, Fox Racing Shox, and available torsen front differential make this beast the King of the Desert. Preproduction model shown. Available fall 2016.
SPW Credits
Project Name: Ford F-150 Raptor "Raptor 2017"
Running Time: 1 x :90, 2 x :15
Main Tools: Backbone: Autodesk Maya and Chaos Group's V-Ray; Additional tools: Autodesk Flame; Autodesk Mudbox; Chaos Group's Phoenix FD; The Foundry's Nuke; Jawset's TurbulenceFD; MAXON's Cinema 4D; Sitni Sati's FumeFX; Side Effects Software's Houdini.
Debut Date: May 13, 2016
Client: Ford
Advertising Agency: Global Team Blue
Executive Creative Director: Brad Hensen
Creative Director: Beth Hambly
Senior Art Director: Mychael Metcalf
Associate Creative Director: Todd Hostettler
Executive Producer: Christian Colasuonno
Senior Producer: Michael Johnston
Account Management Supervisor: Paul Wright
Senior Project Manager: Elaine Krupp
Design, Animation, Post Production: Flavor
Director/Editor: Jason Cook
Designers: Andy Kim, James Levy, Michael Tello, Ella Yoon
Matte Painting: James Levy
CG Lead/Technical Director: Brad Hayes
3D Animation: Dimitri Bourdos, Billy Maloney
3D Generalist: Erin Clark, Billy Maloney, Josh Studebaker
3D Modeling: Thuc Nguyen
3D Lighting/Texture: Brian Gustafson, Paul Hargrave, Josh Kohlmeier, Nicholas Mouhot, Josh Studebaker, Paul Williams
VFX: Ardy Ala, Emily Breveiler, Sam Cividanis, Matt Johnson, Cameron Walser
2D Animation: Sam Cividanis, David Do
Storyboard Artist: Dakota Warren
Flame Artists: Ann Allen, Tyler Engle, Blake Huber, Patrick Kujawski, Mat Mieras, Tricia Mitzelfeld
Compositor: Travis Button
Executive Producer: Darren Jaffe
Senior Producers: Sarah Casillas, Antonia Scorzelli
Original Music, Sound Design and Mix: RingSide Creative
Original Music: Joe Philips
Sound Design: Jeremy Schemm, Joe Philips
Final Mix: Jeremy Schemm
The Undeniable Voice of Art
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
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