A Common Thread Director Eli Green has directed a launch campaign for Club W and Los Angeles agency TVGla. In #WINEing, a woman dressed in a floral print kimono extols her “bold taste” while perched atop a rotating bed in a room filled with her eclectic belongings. She points to a pop art painting hanging on the wall and notes, “it came from a tween country star’s personal collection.” As she proudly points out other carefully selected treasures, her paramour “Paolo,” a well-oiled, Italian stud-muffin, performs tai chi in the background. The woman’s discriminating sensibilities are also apparent in her choice in wine: “a small lot Cabernet Sauvignon from Club W.”
SPW CreditsAGENCY: TVGla, Los Angeles.
Dimitry Loffe, CEO; Chad Weaver, director of client services; Ryan Kite, VP/Strategic Services; Julie Gargan, Executive Creative Director; Car Rafanan, Creative Director; Sarah-Marie Glass, Producer; Ewan Anderson, Senior Producer.
PRODUCTION: A Common Thread.
Eli Green, director. J.P. McMahon and Tristan Drew, Executive Producers; Jason Richardson, Producer
EDIT: Beast.
Dean Gonzalez, Editor; Joel Signer, Producer; Peter Hullinger, Executive Producer.
VFX/POST: Brewster Parsons.
Louis Mackall, VFX Supervisor/Lead Flame; Alex Carlson, Producer; Darcy Parsons and Jason Cohon, Executive Producers.
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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