Filmworkers, in association with 2DS Productions, has produced an inspired campaign for Misfit, a wearable fitness tracker with a sleek design. The ads consist of lifestyle footage of active people using the button-sized device while engaged in laser tag, rock climbing, diving and other sports. Shot in locations along the California coast, the imagery is stunning and shows the features of the device in an organic and unobtrusive manner. Misfit’s technical functions are underscored by distinctive 3D graphics that animate over the live action. The voiceover speaks to people who “set forth to scale mountains, to dive to the darkest depths of the sea” and asks them, “Do you accept the challenge?”
SPW CreditsBODYARMOR FlashIV: Anitta Pit Stop
AE Production unveils its latest integrated campaign for BODYARMOR Flash I.V. In collaboration with First Tube Media, the innovative project featuring Brazilian Music Artist and BODYARMOR partner Anitta,
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