The classic story of “Goldilocks and the Three Bears” is getting an update, thanks to commercial director Vance Malone and the Ohio Lottery. Cincinatti-based production house Lightborne joined forces with Wild Plum out of Venice, CA for the director’s latest project, “Just Right.” The team at Northlich, including Executive Creative Director Jason Schmall, Group Creative Director Dan Rapp, Associate Creative Director/Art Director Brian Nelson, Senior Copywriter Terry Dillon, and Director of Broadcast Production Diane Frederick collaborated with Malone to face the challenge of making their version of this fairy tale distinct in its originality, yet still recognizable as the classic story. With an exciting playing field at their disposal, the group hit the ground running.
Client: Ohio Lottery;
Director of Marketing – Sandy Lesko Mounts
Marketing Manager – Tom Ackerman
Agency: Northlich, Cincinnati, Ohio;
ECD – Jason Schmall
Group CD – Dan Rapp
Dir. of Broadcast Production – Diane Frederick
ACD / Art Director – Brian Nelson
Senior Copywriter – Terry Dillon
Account Director – Meredith Ferguson
Account Manager – Asheley Davis
Production / Post Production: Lightborne Studios / Wild Plum;
Director – Vance Malone
Executive Producer – Scott Durban & Shelby Sexton
Line Producer – Jane Lester
Production Manager – Riann wiggins
1st AD – Tim Harris
DP – Jeremy Benning
Production Designer – Rob Gray
On-Line Editor – Nate Clark
Colorist – Brandon Kraemer
Sound Designer – Ryan Limke
Talent: Allison Gingerich
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More