The classic story of “Goldilocks and the Three Bears” is getting an update, thanks to commercial director Vance Malone and the Ohio Lottery. Cincinatti-based production house Lightborne joined forces with Wild Plum out of Venice, CA for the director’s latest project, “Just Right.” The team at Northlich, including Executive Creative Director Jason Schmall, Group Creative Director Dan Rapp, Associate Creative Director/Art Director Brian Nelson, Senior Copywriter Terry Dillon, and Director of Broadcast Production Diane Frederick collaborated with Malone to face the challenge of making their version of this fairy tale distinct in its originality, yet still recognizable as the classic story. With an exciting playing field at their disposal, the group hit the ground running.
SPW CreditsClient: Ohio Lottery; Director of Marketing - Sandy Lesko Mounts Marketing Manager - Tom Ackerman Agency: Northlich, Cincinnati, Ohio; ECD - Jason Schmall Group CD - Dan Rapp Dir. of Broadcast Production - Diane Frederick ACD / Art Director - Brian Nelson Senior Copywriter - Terry Dillon Account Director - Meredith Ferguson Account Manager - Asheley Davis Production / Post Production: Lightborne Studios / Wild Plum; Director - Vance Malone Executive Producer - Scott Durban & Shelby Sexton Line Producer - Jane Lester Production Manager - Riann wiggins 1st AD - Tim Harris DP - Jeremy Benning Production Designer - Rob Gray On-Line Editor - Nate Clark Colorist - Brandon Kraemer Sound Designer - Ryan Limke Talent: Allison Gingerich
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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