Fischer Edit, a creative editorial and visual effects company, has added Aldo Hertz as executive producer. He succeeds Darren Larkins, who departed the Minneapolis-based company six months ago.
Most recently, Hertz was a producer at Minneapolis advertising agency Carmichael Lynch. Over his year and a half-long tenure there, he worked on jobs for such clients as Bolla Wine, Target, Harley-Davidson, Chris Craft Boats and Evinrude Outboard Motors. He was also a member of the team that ultimately secured the newly-acquired Porsche account for the agency.
Prior to Carmichael Lynch, Hertz spent about six months as a freelance producer and assistant director, working in the local market in addition to such cities as Denver, Baltimore and Cleveland. Before this, he was on staff at Minneapolis-based production house James Productions, which he joined in 94 as a production coordinator, before he went on to serve as producer and assistant director.
The group here is thrilled to have Aldo join our team, said Tony Fischer, president/editor at Fischer Edit. He brings all of the sensibilities required of the position, and has had the opportunity to work with us from both a production company and an agency perspective.
Hertzs initial experience on the agency side working with Fischer Edit came last year. He related he had collaborated closely with creative editor Tim Taylor on several Target spot packages for Carmichael Lynch, which were directed by Gary Weis, then of since-closed Weis, Weis, Weis & Weis (now at Cognito Films, Santa Monica), and by Dennis Manarchy of Manarchy Film, Chicago.
Additionally, Hertz said, he had worked with Fischer Edit on a post-intensive Bolla spot directed by Kieran Walsh of Morton Jankel Zander, Los Angeles, as well as on a never-aired political ad for an undisclosed candidate. The latter project, a very CGI intensive spot, left Hertz with a highly favorable impression of Fischer Edits capabilities. What I found that was most appealing, said Hertz, was the synergy between the offline and the online editors in so far as you had the sense that there were creative people shepherding the job throughout.
It was editor Taylor who let him know of the companys search for a new executive producer and asked if he would be interested. Hertz recalled, In a strange way, I almost talked Tony [Fischer] out of [hiring me for] the job; I really found things were moving along very nicely from a client perspective. I felt the editors were really hands-on in the bidding and people were thinking about the project. As I spoke further with Tony about some marketing aspects and plans to further integrate the way the offline and online folks work…it seemed more and more appealing to come here.
Fischer Edits lineup of offline editors includes Taylor, Charley Schwartz, Randy Kramer, Brett Astor and Fischer. Its graphics/finishing division is composed of online editor/ graphics artist Scott Skaja and Flame artist/online editor Mark Youngren. The shop is currently working on a Timex spot package as well as a Holiday Inn Express project for Fallon McElligott, Minneapolis; Bolla Wine and Harrahs Casino spots for Carmichael Lynch, and client-direct spots for Best Buy.
