Director Jordan Brady of production house Superlounge teamed with Jon Shore Creative on this comedy campaign for Denver area-based Stevinson Automotive, giving the car dealer pitchman genre a creative tune-up. Featuring Kent Stevinson, president of Stevinson Automotive, who is at ease in front of the camera and down for anything, the 14-spot campaign has a fun, local feel with national polish. The project marks a reunion for Stevinson, filmmaker Brady and creative director Shore, who previously collaborated on Stevinson Automotive spots in 2005 and again in 2016.
Their return engagement includes this spot, “Pocket Kent,” which imagines a miniature Stevinson who is always available and happy to help folks on myriad fronts. The :30 is based on the Stevinson motto of “Fast, Fair & Friendly.” “Stevinson is known for making car buying easy, everyone is so helpful,” Brady recalled, “so we figured, what if you carried Kent around with you in your pocket? Whenever you needed something, he’d be there.”
CreditsClient Stevinson Automotive, Inc., Lakewood, Colo. Agency Jon Shore Creative, Phoenix Jon Shore, creative director/copywriter. Production Superlounge, Culver City, Calif. Jordan Brady, director; Michael Svitak, DP; Loretta Polizzi, producer. Editorial Idolum, Denver Bob Maple, editor; Robin Schmactenberger, post manager.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More