Wieden+Kennedy NY created this “Now It’s a Game” campaign for Thursday Night Football on FOX. The package includes an “anthem” piece as well as six individual key matchup spots–all directed by Craig Gillespie of MJZ (whose feature credits include the lauded I, Tonya).
Among the promos is “Diner” which introduces us to a waitress who explains to a customer why an NFL game–specifically this week 6 Thursday Night Football matchup pitting the Philadelphia Eagles against the New York Giants–is an important piece of must-see TV, an event to be savored and cherished.
Credits
Client FOX Sports/Thursday Night Football Agency Wieden+Kennedy New York Karl Lieberman, executive creative director; Gary Van Dzura, Laddie Peterson, creative directors; Matt Herman, Matt Mulvey, copywriters; Lawrence Melilli, art director; Nick Setounski, head of integrated production; Alison Hill, executive producer; Jacob Lincoln, producer. Production MJZ Craig Gillespie, director; Emma Wilcockson, exec producer; Deb Tietjen, line producer; Joost Van Gelder, DP. Editorial Spot Welders Haines Hall, Paul Sabater, editors; Dustin LaForce, Carolina Padilla, post producers. Finishing Bonfire Brendan O’Neil, conform. Color Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. Audio Sound Lounge Tom Jucarone, mixer; Marshall Grupp, sound designer; Becca Falborn, sr. producer.
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
