Director Jake Zalutsky of production house Picture North profiles professional female boxer Jessica McCaskill in this spec piece for Under Armour.
Titled “Respect the Sport,” the film captures McCaskill’s dedication to the sport in terms of both physical intensity and emotional commitment. A prime challenge, said Zalutsky, was “creating a space in which Jessica felt comfortable opening up about some of the challenges and pressures she’s faced as a female athlete, which became the focus of the piece.”
Credits
Client Under Armour (spec piece) Production Picture North Jake Zalutsky, director; Jason Chiu, DP; Carley Mostar, producer; Neha Datt Schultz, Martin Rodahl, exec producers; Matt Miele, assistant cameraman; Mike Cho, gaffer; Max Skelton, key grip; Scott Palmer, Nicholas Fanelli, location sound. Editorial Whitehouse Steve Kroodsma, editor. Color Company 3 Tyler Roth, colorist. Audio Noise Floor Cory Coken, sound mixer; AJ Olstad, foley. Music Ryan Taubert, Blake Ewing, score.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
