The Mill has teamed up with TBWAChiatDay NY, TBWAChiatDay LA, MALFOR GOOD and the Climate Reality Project for a new campaign driving awareness on the importance of voting.
Spearheaded by Al Gore, The Climate Reality Project is a community of people committed to turning awareness into action that can save our planet’s species and natural resources.
The campaign stars a photo-real penguin named “Earth” (voiced by social media influencer Liza Koshy) and follows the character through her run for Congress. Throughout her campaign for office, she gives motivational speeches that encourage people to “Vote for Earth.”
“Earth” was brought to life by The Mill, using an innovative new, interactive animation system named Mill Mascot. The award-winning system enabled “Earth” to be digitally puppeteered live on-set using hand gestures, motion sensors and game engine technology, reducing weeks of animation to a single shoot day.
Credits
Client The Climate Reality Project Agency TBWAChiatDay New York John Doris, head of production; Marisa Bursteen, sr. producer; Sara Haroldson, producer; Chris Beresford-Hill, chief creative officer; Angelo Maia, Ricardo Franco, associate creative directors; Marie Strycharz, Laura Vancil, creatives. Agency MAL FOR GOOD LA Duncan Milner, group creative director. Production Mill+ Jeff Dates, director; Ian Bearce, exec producer; Tia Perkins, producer. VFX The Mill Katie Kolombatovich, producer; Xuan Seifert, Damian Kwiatkowski, technical artists; Jeff Robins, Kevan Lee, Krissy Nordella, 2D artists; Ryan Federman, Shihan Barbee, 3D artists. (Toolbox: Mill Mascot)
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
