International creative studio LOBO crafts sugar-coated environs in this “Chocolate World” campaign for confectionery company Mondelez’s Lacta 5Star, out of Wieden + Kennedy Brazil.
Among the package of spots is “Garage” in which a magnet wreaks havoc, attracting varied forms of trouble to great comedic effect.
This darkly comic piece ends as do all the spots–with carmel-laden tragedy as the camera ultimately reveals that all of the activity actually takes place inside a Lacta 5Star chocolate bar.
Credits
Client Mondelez/Lacta 5Star Agency Wieden+Kennedy, Sao Paulo, Brazil Renato Simões, Eduardo Lima, executive creative directors; Bruno Oppido, head of art; Rafael Melo, copywriter; Jose Ferraz, Felipe Paiva, art directors; Regiana Pettinelli, Rafael Messias, TV producers. Animation LOBO, Sao Paulo, Brazil & New York Mateus de Paula Santos, Nando Cohen, directors; Mauricio Lobel, CG director; Cintia Miura, 3D post producer; Marcos Felix Llussá, Wilson F N Panassi, Tony Soares, Chan Tong, storyboards & animatic; Marcos Felix Llussá, Wilson F N Panassi, Marcelo Souto, Fernanda Oliver, Alexandre Eschenbach, Márcio Guerra, concepts; Bruno Saber, Lucas Lira, Guto Sposito, Marcos Smirkoff, Leonardo Rezende, Felipe Bassi, Duda Rodrigues, Natan Zuanaci, modeling; Bruno Saber, Lucas Lira, Natan Zuanaci, Marinho Silva, textures; Flávio Castello, Alexandre Cabral, Felipe Gimenes, rigging; Stephanie Kajimoto, Daniel “Bahia” Figueirêdo, Victor Dinis, Raphael Vinicius Silva, Jorge Zagatto, Daniel Alvite, 3D animation; Lucas Stringhetti, Gabriel Tavolaro, Christye Lira, simulation; Marinho Silva, George Damiani, render; Maurício Löbel, composition; Letícia Blanco, color correction; Felipe Silva, Estevão Santos, Dênis Milani Adriano, 2D animation; Herbert Gondo Tachibana, editor; Priscila Conde, producer; Clara Morelli, Michelle Vinotti, Helena Jardim, post producers. (Toolbox: Maya, Houdini, ZBrush, Nuke, Substance Painter)
Blinkink director Jack Brown created this stop motion film to tell a handmade story for Tekla’s holiday campaign.
Established in Copenhagen in 2017, Tekla was born from a desire to bring modernity and freedom of expression to the homeware category. As a brand, it rejects rapid trend cycles by designing for longevity, with an uncompromising focus on quality and responsible production. Brown’s use of stop-motion animation, using only Tekla fabrics, places both the brand’s story and its values front and center.
The film takes us on the journey of a teddy bear exploring the enchanted interiors of the Tekla Copenhagen store. The vibe feels dreamlike and the addition of stop motion adds a tenderness to the film. Inspired by the stories of Hans Christian Andersen, the campaign features iconic figures and nods to his fairytales; the towering mattresses of The Princess and the Pea, the magical umbrella of The Sandman, and the floating luggage of The Flying Trunk.
Brown said, “What an amazing little project this was, and for such a great brand. Tekla was such a cool client to work with. I suggested making the whole ad out of their fabrics and within 24 hours, there were boxes of beautiful fabrics being delivered for us to cut to pieces. Everything you see is about the size of an A4 sheet of paper and all hand cut, stitched and animated by a very small team of very talented people. Anita Bruvere was the lead builder and animator and did such an amazing job of turning all these tiny pieces of fabric into a magical world.”
