An impromptu celebration breaks out in a diner but soon we realize that we’re witnessing the festivities–including the deployment of confetti-firing canons–in reverse. The good times are depicted in this spot titled “Change It Up” for Denizen from Levi’s.
Created by San Francisco ad agency Heat, the lifestyle commercial was directed by Tristan Holmes via production house Doomsday and lensed by DP Jackson Hunt. Helping to drive the reverse action were a musical score and sound design from Yessian Music, Los Angeles.
Music/Sound:Yessian Music, Los Angeles; Andy Grush, creative director; David Gold, exec producer; Katie Overcash, producer; Jeff Dittenber, sound design; Michael Yessian, head of production; Brian Yessian, chief creative officer Audio Post: One Union Recording, San Francisco; Joaby Deal, sr. engineer; Vickie Sornslip, exec producer Agency: Heat, San Francisco Production: Doomsday, Los Angeles; Tristan Holmes, director
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More