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    FedEx’s “Tortoise and the Hare”

    By SHOOTUpdated:No Comments6063 Views

    This tortoise and hare tale shows the two stuffed animals gettiing separated from one another when a girl leaves the tortoise behind in a hotel room. She is crestfallen when she discovers that her shelled friend has been lost.

    But a hotel worker comes to the rescue, sending the tortoise back to the lass via FedEx, underscoring that there are packages that deliver much more than material items–in this case reuniting the tortoise, the hare and a now joyous little girl.

    Noam Murro of Biscuit Filmworks directed this tug-at-the-heartstrings tale for BBDO New York, driven by a musical score from Beacon Street Studios, and sound design from Sound Lounge and Work Editorial.

    Credits

    Music/Sound: Beacon Street Studios, Venice, Calif. Beacon Street Studios, Brian Chapman, composers; Adrea Lavezzoli, executive producer; Sound Lounge, New York; Tommy Jucarone, sound designer; Work Editorial, bicoastal; Stewart Reeves, sound designer Audio Post: Sound Lounge, New York. Tommy Jucarone, mixer Agency: BBDO New York; Rani Vaz, head of music production Production: Biscuit Filmworks, Los Angeles; Noam Murro, director
     

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Top Ten Chart
    Video Tags:BBDO New YorkBeacon Street StudiosNoam Murro



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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