In this American Express spot from mcgarrybowen, Lin-Miranda Manuel of "Hamilton" fame finds inspiration in his community and friends, which helps him to create and connect with audiences.
In fact Manuel teamed with Alex Lacamoire to write the "Manana" soundtrack for this commercial, which was directed by feature filmmaker Tom Hooper via production house Smuggler.
Music/Sound: Original Music: “Manana” soundtrack written by Lin-Miranda Manuel and Alex Lacamoire Audio Post: Sonic Union, New York; Steve Rosen, mixer Agency: mcgarrybowen, New York Production: Smuggler, bicoastal/international; Tom Hooper, director
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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