Joshua Weinstein of Washington Square Films directed this touching story of a daughter who at the age of 19 is thrust into being a care giver for her mom who's disabled in an car accident caused by a drunk driver. This Tylenol "caring" short from J. Walter Thompson, New York, was deftly advanced by a score from Root Music.
CreditsMusic/Sound: Root Music, New York; Alfred Hochstrasser, composer Audio Post: Mr. Bronx Audio Post, New York; Dave Wolfe, mixer Agency: J. Walter Thompson, New York; Paul Greco, executive director of music; Taka Yasuzawa, music producer. Production: Washington Square Films, New York; Joshua Weinstein, director
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More