Bristol, U.K.-based Aardman Animations turned out this stop motion spot in which a cat goes on an adventure on a blustery day, getting a glimpse of the goings-on at various homes as people try to get "cozy" in inclement weather. From one dwelling to the next, we see folks getting cozy and comfy on their DFS sofas–and ultimately the cat does too when he returns home.
Visual Effects/Animation: Aardman Animations, Bristol, U.K. Magda Osinska, director; Steve Harding-Hill, creative director; Helen Javes, art director; Kristyna Litten, character design; James Grant, set design; Matthew Walker, storyboard artist; Amy Davies, production assistant; Chris Entwistle, head of modelmaking; Nancy Stott, George Watson, Bronwen Salter, modelmakers; Roxannah Linklater, rigger; Claire Baker, Rachel Bennett, set dressers; Sammy Pickthall, carpenter; Scary Cat, sofa builds; Nick Miller, producer; Simon Jacobs, DP; Inez Woldman, Adam Watts, Andy Spilsted, animators; Mindell Bowen, production mgr; Erica Pownall, camera assistant; Craig Gambell, Damien Gray, electricians; Jon Biggins, compositor/colorist; Fernando Lechuga, Jeffery Dillon, compositors; James Grant, matte painter; Dan Wiliamson, Dan Pask, editors; One Stich, embroidered mouth sets. (Toolbox: Dragon, Nuke, Resolve, Premiere) Agency: krow communications, London Production: Aardman Animations, Bristol, U.K. Magda Osinska, director
This Apple spot launches with its premise centering on a NASA-style launch of its own--the countdown culminating in the liftoff of an iPhone featuring the A18 Pro chip. That’s the most powerful chip ever used in an iPhone.
Directed by Oscar winner Tom Hooper (The King’s Speech) via production company SMUGGLER for agency TBWAMedia Arts Lab, Los Angeles, the commercial--titled “All Systems Pro”--recreates a NASA-like mission control room where the final moments ‘til launch are chronicled. Mission controllers and engineers are about to send to the stratosphere an A18 Pro chip-equipped iPhone 16 Pro with features ranging from Apple Intelligence to next-level gaming and an advanced camera system.
The space mission goes off without a hitch, a testament to the kind of precision in the A18 Pro chip, which represents a major leap forward in mobile computing performance.
Read More
