Toronto agency Zulu Alpha Kilo takes on sore throats in a whole new creative way for the pharma category.
In this spot directed by The Perlorian Brothers, a lottery host struggles to manage her sore throat while attempting to read the final winning jackpot number. All the while hopeful lotto players hold their collective breath and wait as she begins gargling with BETADINE solution to ward off the onset of a cold or flu.
Toronto company Soft Citizen produced the Perlorians’ unconventional product category ad. (The Perlorian Brothers are handled by MJZ in the U.S.)
CreditsClient Purdue Pharma/BETADINE Agency Zulu Alpha Kilo Zak Mroueh, chief creative officer; Patrick Scissons, executive creative director; Kevin Sato, Gail Pak, art directors; Vinay Parmar, Irfan Khan, writers; Jac Benoit, producer; Heather Segal, Michael Szego, strategic planners. Production Soft Citizen The Perlorian Brothers, directors; Marrie Wasson, producer; Kris Belchevski, DP. Casting Jigsaw Casting Shasta Lutz, casting director. Postproduction Zulubot Max Lawlor, editor; Darren Achim, compositor/online; Ed Deng, animation; Wade Odlum, colorist. Audio Pirate Toronto Tom Eymundson, audio director; Joanne Uyeyama, producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More