Toronto agency Zulu Alpha Kilo takes on sore throats in a whole new creative way for the pharma category.
In this spot directed by The Perlorian Brothers, a lottery host struggles to manage her sore throat while attempting to read the final winning jackpot number. All the while hopeful lotto players hold their collective breath and wait as she begins gargling with BETADINE solution to ward off the onset of a cold or flu.
Toronto company Soft Citizen produced the Perlorians’ unconventional product category ad. (The Perlorian Brothers are handled by MJZ in the U.S.)
Credits
Client Purdue Pharma/BETADINE Agency Zulu Alpha Kilo Zak Mroueh, chief creative officer; Patrick Scissons, executive creative director; Kevin Sato, Gail Pak, art directors; Vinay Parmar, Irfan Khan, writers; Jac Benoit, producer; Heather Segal, Michael Szego, strategic planners. Production Soft Citizen The Perlorian Brothers, directors; Marrie Wasson, producer; Kris Belchevski, DP. Casting Jigsaw Casting Shasta Lutz, casting director. Postproduction Zulubot Max Lawlor, editor; Darren Achim, compositor/online; Ed Deng, animation; Wade Odlum, colorist. Audio Pirate Toronto Tom Eymundson, audio director; Joanne Uyeyama, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
