Goodby Silverstein & Partners’ inaugural work for Credit Karma includes this spot titled “First Steps” directed by Rupert Sanders of MJZ.
Narrated by Justin Theroux, this launch commercial takes us back in time, focusing on the ups and the downs that a young couple experiences in order to reach their financial goals. It follows their progress from their initial struggles, to their minor setbacks, and their ultimate triumph as they work together to fix their finances with the help of Credit Karma.
Credits
Client Credit Karma Agency Goodby Silverstein & Partners Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; David Suarez, Danny Gonzalez, executive creative directors; Joshua Hacohen, Dan Triechel, associate creative directors; Tod Puckett, director of broadcast production; Leila Gage, executive producer; Bonnie Wan, director of brand strategy. Production MJZ Rupert Sanders, director; Jess Hall, DP; Kate Leahy, exec producer; Adriana Cebada Mora, producer. Editorial Work Editorial LA Neil Smith, editor; Marlo Baird, exec producer; Brandee Probasco, producer. VFX The Mill John Shirley, VFX supervisor/creative director; Lisa Ryan, Matthew Dobrez, Dustin Padgett, 2D artists; Bill Lu, 3D artist; Anastasia Von Rahl, exec producer; Valentina Cokonis, VFX producer; Adam Scott, colorist; Liza Kerlin, telecine producer. Music Butter Music+Sound Aaron Kotler, composer; Annick Mayer, exec producer; Stone Irr, producer. Audio Post Lime Studios Sam Casas, miser; Susie Boyajan, exec producer; Kayla Phungglan, producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
