This campaign for The New York Times from Droga5 NY provides a glimpse into the processes and rigor exercised by NYT journalists to get to the bottom of a story. The films, including this one on the Trump administration separating migrant children from their parents at U.S. borders, centered on the axiom that “the truth doesn’t write itself,” the idea that you need journalistic drive to bring the truth to light.
This film in “The Truth Is Worth It” campaign spotlighted the work of NYT national immigration reporter Caitlin Dickerson whose persistence, professionalism and dedication revealed what’s going on at U.S. borders.
Daniel Lindsay and TJ Martin of production house Furlined directed this latest series of films, including a chronicle of Dickerson’s efforts in “Immigration.”
Credits
Client New York Times Agency Droga5 NY David Droga, creative chairman; Neil Heymann, chief creative officer; Laurie Howell, Toby Treyer-Evans, creative directors; Chase Kimball, copywriter; Ben Brown, jr. copywriter; Jackie Moran, jr. art director; Nate Moore, design director; Eli Hochberg, designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, director of film production; Ruben Mercadal, associate director of film production; Brandon Chen, producer, film; Holly Schussler, associate producer, film; Mike Ladman, music supervisor; Jonny Bauer, global chief strategy officer; Harry Roman-Torres, head of strategy; Nick Maschmeyer, strategy director. Production Furlined Daniel Lindsay, TJ Martin, directors; David Thorne, exec producer. Editorial Final Cut Jim Helton, editor; Chris Rizzo, Sophie Solomon, Alyce Muhammed, assistant editors; Sarah Roebuck, exec producer; Penny Ensley, head of production; Lareysa Smith, producer. Postproduction Significant Others Alek Rost, Kyra Hendricks, producers; Phil Brooks, animator; Dirk Greene, creative director; Betty Cameron, Jenna DeAngelis, VFX artists. Color Company 3 Sophie Borup, colorist; Alexandra Lubrano, producer. Music Danny Bensi, Saunder Jurriaans, composer. Audio Wave Studios, NY Aaron Reynolds, sound designer/mixer; Vicky Ferraro, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
