States United to Prevent Gun Violence and Grey New York have teamed up once again to raise awareness of gun violence prevention with a new effort, “Common Sense Quotes.” The initiative is asking graduating students nationwide to use their senior yearbook quote in 2019 to demand stricter gun policies.
With gun violence in the headlines and the midterm election days away, this effort is a call for students to be heard.
The campaign includes:
- donateyourquote.com: A website where students can generate a shareable image pledging their commitment by uploading a yearbook photo and their own quote
- Common Sense Quotes: This online video featuring real students’ thoughtful quotes to spread the word to their peers.
- Bound Book: The goal is to amass all the quotes received in a physical book that will be shared with members of Congress to spur common sense gun reform
John Patroulis, chief creative officer of Grey New York, said, “With gun violence in the headlines and the midterm election days away, States United is looking to high school seniors to lead the way and be the generation that finally makes Congress listen and enact common sense gun reform. There is real wisdom in their quotes.”
CreditsClient States United To Prevent Gun Violence Agency Grey NY John Patroulis, worldwide chief creative officer; Rob Lenois, Jeff Stamp, deputy chief creative officers; Leo Barbosa, Cuanan Cronwright, creative directors; Dan Greener, copywriter; Shannon Smith, art director; Christopher Izzo, sr. digital producer; Brianna DiFelice, designer; Michael Nicosia, director of technology; Mariana Scaff, tech lead; Kenny Gold, SVP, director/social media; Han Lin, group creative director/design; Colin White, creative technologist. Production Agency Townhouse James McPherson, chief production officer, North America; Tania Salter, head of integrated production; MJ Soler, integrated producer; Adam Defrin, director; Amanda Defrin, producer; Lauren Kulchinsky, head of creative content; Tom Brink, DP; Steve Hafner, editor; John Dillion, Michaela Moriarty, producers; Dante Desole, sound engineer; Nina Pratt, casting director; Kurt Steinke, music producer. Telecine Hogarth Brasil Luca Leocadio, colorist; Paul Schneider, producer. Music Asche & Spencer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More