States United to Prevent Gun Violence and Grey New York have teamed up once again to raise awareness of gun violence prevention with a new effort, “Common Sense Quotes.” The initiative is asking graduating students nationwide to use their senior yearbook quote in 2019 to demand stricter gun policies.
With gun violence in the headlines and the midterm election days away, this effort is a call for students to be heard.
The campaign includes:
donateyourquote.com: A website where students can generate a shareable image pledging their commitment by uploading a yearbook photo and their own quote
Common Sense Quotes: This online video featuring real students’ thoughtful quotes to spread the word to their peers.
Bound Book: The goal is to amass all the quotes received in a physical book that will be shared with members of Congress to spur common sense gun reform
John Patroulis, chief creative officer of Grey New York, said, “With gun violence in the headlines and the midterm election days away, States United is looking to high school seniors to lead the way and be the generation that finally makes Congress listen and enact common sense gun reform. There is real wisdom in their quotes.”
Credits
Client States United To Prevent Gun Violence Agency Grey NY John Patroulis, worldwide chief creative officer; Rob Lenois, Jeff Stamp, deputy chief creative officers; Leo Barbosa, Cuanan Cronwright, creative directors; Dan Greener, copywriter; Shannon Smith, art director; Christopher Izzo, sr. digital producer; Brianna DiFelice, designer; Michael Nicosia, director of technology; Mariana Scaff, tech lead; Kenny Gold, SVP, director/social media; Han Lin, group creative director/design; Colin White, creative technologist. Production Agency Townhouse James McPherson, chief production officer, North America; Tania Salter, head of integrated production; MJ Soler, integrated producer; Adam Defrin, director; Amanda Defrin, producer; Lauren Kulchinsky, head of creative content; Tom Brink, DP; Steve Hafner, editor; John Dillion, Michaela Moriarty, producers; Dante Desole, sound engineer; Nina Pratt, casting director; Kurt Steinke, music producer. Telecine Hogarth Brasil Luca Leocadio, colorist; Paul Schneider, producer. Music Asche & Spencer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
