This PlayStation spot follows a lone protagonist through a series of fantastical worlds on a journey from ordinary gamer to full-blown action hero. Directed by Matthijs van Heijningen of MJZ for BBH NY, “Journey Ahead” combines CG from The Mill with live action, depicting immersive, unforgettable experiences for gamers, advanced by a classical sounding poem which invites viewers to discover the greatness that awaits in the PlayStation universe.
Highlighted were games such as Days Gone, Marvel’s Spider-Man and Call of Duty: Black Ops 4. The spot was lensed in Cape Town, South Africa.
Credits
Client PlayStation Agency BBH New York Gerard Caputo, chief creative officer; Jonathan Mackler, executive creative director; Scott Cooney, Diego Fonseca, creative directors; Ed Zazzera, head of production; Abbie Noon, executive producer. Production MJZ Matthijs van Heijningen, director; Ruben Impens, DP; Eriks Krumins, exec producer; Janet Nowosad, head of production; Donald Taylor, producer. Production Service Company Migrate Films Editorial Work Editorial Jono Griffith, editor; Trevor Myers, assistant editor; Erica Thompson, executive editorial producer; Chris Delarenal, producer. VFX/Finish The Mill Ruben Vandebroek, shoot supervisor/3D lead; James Mulholland, 3D lead; Arman Matin, Paul Liaw, Adam Dewhirst, Jeff Lopez, Alek Vacura, John Montefusco, Todd Akita, Yimo Xu, Timothy Kim, Nick Johnnides, Charles Lee, Carlos Nieto, Yigit Sanalan, 3D artists; Nathan Kane, 2D lead; Taner Besen, Ben Kwok, Vi Nguyen, 2D artists; Eliana Carranza-Pitcher, exec producer; Mandy Harris, sr. VFX producer; Mia Lalanne, production coordinator. Color MPC London George K., sr. colorist; Tomek Zietkiewicz, producer. Music Woodwork Phil Kay, composer. Sound Design Yellowcab Studios Olivier Ranquet, sound design. Audio Post Sound Lounge Tom Jucarone, Rob DiFondi, mixers
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
