This spot from Droga5 NY for YMCA of the USA (Y-USA) dramatizes the effect one number, a single digit in a zip code, can have on a person’s life. Titled “One Number Different” and directed by Spencer Creigh of production company Whitelist, the :60 shows us that where someone lives can impact his or her education, opportunities, way of life–and for those in a disadvantageous zip code, the YMCA through its programs can help overcome the negative impact of one number different.
Filmed in several locations around the country, the new creative showcases Y members of varying age, gender, ethnicity, ability, and background, whose real stories highlight the dramatic contrasts between their circumstances and how the Y helps each of them overcome the challenges they face.
“One Number Different” highlights the disparity we see all across the country, sometimes in communities we serve that are just blocks apart,” said Valerie Barker Waller, SVP and chief marketing & communication officer for Y-USA. “At the Y, we believe that the zip code you are born into should not determine your destiny or limit your potential, and want to showcase the impactful work we do in thousands of communities to close those gaps.”
CreditsClient YMCA of the USA Agency Droga5 NY David Droga, creative chairman; Neil Heyman, chief creative officer; Kevin Brady, executive creative director; Karen Short, Casey Rand, group creative directors; Ben Bliss, Evan Schultz, associate creative directors; Mietta McFarlane, sr. copywriter; Luke Chard, sr. art director; Gemma Slack, art director; Karly Brooks, jr. copywriter; Nate Moore, design director; Kathryn Brylinsky, sr. designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, director of film production; Ruben Mercadal, associate director of film production; Isabella Lebovitz, producer, film; Justin Durazzo, co-director, interactive production; Aaron Matys, producer, interactive; Jonny Bauer, global chief strategy officer; Harry Roman-Torres, head of strategy; Mara Buta, strategy director; Julie Lubbars, jr. strategist. Production Whitelist Spencer Creigh, director; Dustin Lane, DP; Jerad Anderson, exec producer; Diane Leuci, producer; Kat Bitnar, production supervisor. Editorial Lost Planet Jay Rabinowicz, editor; Kenji Yamauchi, assistant editor; Krystn Wagenberg, exec producer; Samara Kelly, producer. Color Grade Color Collective Mike Howell, colorist; Claudia Guevara, exec producer. Postproduction Black Hole Tim Farrell, Smoke/Flame/telecine; Felix Cabrera, exec producer. Music Trevor Doherty, composer. Track Sanctuary. Audio Waves Studios Aaron Reynolds, mixer/sound design; Vicky Ferraro, exec producer.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limboย depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, โOur film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,โ they continued. โThe stage is circular, resembling an artificial, perpetually spinning obstacle course, with a targetโthe red tail lightsโjust within sight yet never within reach, symbolizing the familyโs never-ending quest for justice.โ
โWe used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More