Varda Bar-Kar, who earned a slot in SHOOT’s 2010 New Directors Showcase, makes her episodic TV directorial debut with the “Buck, Actually” episode of 9-1-1, which premiered last week on the FOX network and can currently be seen on Hulu and the FOX website.
“Directing for TV is a significantly collaborative process and all my collaborators on 9-1-1 gave their all to support me in my desire to bring executive producer/creator Tim Minear’s poignant vision to life,” said Bar-Kar who described her experience on the episode as “trial by fire,” adding, “I got to learn the ropes of TV directing from the best. I am forever grateful to the creators of 9-1-1 for giving me this rare opportunity.”
This is the trailer for the Bar-Kar helmed “Buck, Actually” episode.
Credits
Client Fox/9-1-1Creative Ryan Murphy, Tim Minear, Brad Falchuk, co-creators, executive producers. Matthew Hodgson, writer. Production Varda Bar-Kar, director; Joaquin Sedillo, DP; Alexis Martin Woodall, exec producer/producer. Editorial Greg Sirota, editor. Cast Angela Bassett, Peter Krause, Jennifer Love Hewitt, Oliver Stark, Aisha Hinds, Kenneth Choi, Ryan Guzman
Cornelius the cockerel (rooster), Kellogg’s beloved Corn Flakes mascot since 1958, has been reimagined in a new integrated marketing campaign, “See You in the Morning,” developed in partnership with Leo Burnett London for the U.K. and throughout Europe. The new 3D Cornelius will appear across more of Kellogg’s cereals--and is featured in this spot, making its way through town with a bit of swagger.
Brimming with personality, 3D Cornelius has been concepted and developed with cutting-edge animation by Framestore, the multi–Academy Award-winning studio behind major global hits like Paddington and Harry Potter.
Directed by Matthijs van Heijningen Jr. via production house MJZ, the commercial opens with Cornelius strutting confidently through the city streets, catching the attention of passersby. The vibrant scene is set to iconic hip hop soundtrack--Jurassic 5’s “Jayou”--marking the first time the track has ever been used in an ad.
As Cornelius moves through the city, realistic morning routines unfold, from a family enjoying breakfast together to a jogger on a morning run. Cornelius blends seamlessly into these moments, catching the attention of children and adults with his commanding figure. The ad builds to a grand crescendo as he leaps onto a rooftop, crowing his iconic call to underscore the campaign’s message: “See You in the Morning,” celebrating the individuality of mornings with Kellogg’s as a constant presence.
Mark Elwood, chief creative officer, Leo Burnett UK, said, “‘See You in the Morning’ is our new platform for an iconic brand. We wanted to celebrate Kellogg’s legacy by bringing back Cornelius, the mascot, with all his original swagger, while giving him a fresh energy to connect with a new... Read More
